What is REVL Training and what does it represent?
REVL Training is pioneering a whole new era of functional fitness. Through science-backed programming, elite coaching and an unmatched team atmosphere, REVL is changing the way members train, and transforming how they progress towards their goals.
Ultimately, REVL represents more than a place where people come to sweat. Instead, it embodies a community of like minded people. and a culture of exceptional growth and performance.
What key gap did you identify, and how does REVL address it?
REVL bridges the gap between beginner-oriented, circuit-based HIIT classes and exclusive, high-skilled CrossFit spaces. The aim is to provide an accessible yet challenging middle ground, elevating members’ fitness to the next level while fostering progress within a supportive community of like-minded individuals.
REVL provides PT-level support within a group training environment. Making athlete-like training regimes accessible to the everyday member and supporting sustained long-term progression.
What sets you apart from competitors in the region?
With our carefully designed programs, REVL Training allows you to experience the kind of targeted and high-performance training that was once reserved exclusively for professional athletes. It’s a training method that is proven to achieve results, help you better understand your body and potential, and welcome you into a truly one-of-a-kind community.
How is REVL positively impacting people’s lives, and what keeps clients returning?
REVL has been warmly received in Singapore, with many enjoying the inclusive community we’ve cultivated. It’s a self-sustaining group that continues to grow and inspire others to join. We take pride in our welcoming approach, encouraging individuals to move and use their bodies in healthy ways.
How does REVL measure client success, and is it always tied to physical progress?
We conduct testing once every 13 weeks, marking the end of each training cycle to assess individual growth. Additionally, we recognize and reward the efforts of those who improve their techniques and forms across the training blocks. We also take pleasure in commemorating member milestones, such as the number of classes attended, as a means to promote consistency.
How does REVL view the creation of communities and its active involvement?
For fitness businesses to thrive, member retention is paramount. This is achievable only through providing an exceptional member experience, and community is central to our business ethos. We live by the motto “Members first, fitness second,” fostering an open and supportive community where we uplift one another. Our commitment extends to celebrating personal achievements, organising events, and coming together through initiatives such as community fundraisers to mark special occasions, such as Pride Day. Fun and togetherness are values we hold in high regard.
How is technology impacting the fitness landscape, and how is REVL adapting to it?
With a growing trend of technology adoption in the fitness landscape, REVL acknowledges this shift and is actively exploring technological developments to enhance our offerings.
What does the future hold for fitness gyms and studios in Singapore, and how is REVL influenced by it?
Singaporeans are more savvy about their fitness and health and we love how it is much less prescriptive and we are also informed by members of what their training needs are. We continue to be open to feedback and find ourselves able to evolve faster as a result.
What do you foresee in the future of fitness in the next 12-18 months?
The fitness landscape is continually evolving. While a few years ago, time-based workouts were prevalent, we now see the market shifting more towards science-based performance-oriented workouts.
What were some of the significant challenges that REVL had to overcome to reach its current position?
One of our most significant challenges has been gaining market reception, as we introduced a new product to a competitive group boutique fitness market. We needed to educate potential clients about our unique offerings and remain ahead of the curve by continually evolving our programming to stay at the forefront of group fitness.
What is REVL’s underlying motto, and how is it inspiring the fitness community at large?
REVL’s motto, “Members first, fitness second,” serves as a guiding principle that places the well-being and satisfaction of its members at the forefront. This philosophy not only shapes the REVL community but also inspires the broader fitness community to prioritise the needs and experiences of its members.
What are REVL’s plans in the near future and what are the next steps pending?
In the near future, REVL has ambitious plans for expansion. Our primary objective is to open 12 to 15 new studios within the next 4 to 5 years. We are deeply committed to ensuring the quality and standard of each studio.
What are some of REVL’s TOP tips to give to emerging Exercise Professionals looking to start their career in the fitness industry?
Client Retention: Focus on building long-term relationships with your clients. Provide exceptional service, happy and satisfied clients are more likely to refer others to your services.
Network and Collaborate: Collaborate with other fitness professionals and experts. Networking can help you gain insights, exchange ideas, and access new opportunities. In the case of REVL SG, our robust partnership with Jane Erbacher has greatly contributed to enhancing our training capabilities.
