Despite, what you may hear from food companies, health gurus and social media influencers, the beneficial effects of following a predominantly whole-food plant-based (WFPB) diet have been well documented in the scientific literature as a means to significantly improve health, fitness and longevity and its popularity is growing quickly. In this session, we will describe the scientifically documented health and longevity benefits of a WFPB to prevent and even reverse chronic diseases; address common misconceptions regarding plant-based diets; identify specific programs that use somewhat different variations of a WFPB diet; and explore strategies on how to transition to a more WFPB lifestyle that you can use with yourself and with clients.

The 65+ population is growing rapidly and will continue to do so for the next 75 years. This population is also well educated, affluent, and health-focused – making them the prime market to go after. This unprecedented time in history is creating many opportunities for fitness professionals who understand how to leverage it…yet very few do. In this session, we will show you how to create a steady stream of older clients into your facility through innovative, yet proven, marketing, sales and programming strategies so that you can serve more clients and make more money.

While traditional slow-velocity strength training provides numerous benefits for adults over the age of 55 the evidence continues to mount showing that high-velocity strength training (i.e. power training) may be even more beneficial. It has shown to be safe and effective for all populations from frail to fit and even those with chronic conditions with many experts now calling power training an ESSENTIAL component. In this session, we will explore the scientific benefits of power training for active aging adults; demonstrate and practice four different types of power movements; and reveal how to best integrate power into effective programs.