Shannon Fable


Shannon Fable helps entrepreneurs and organizations increase impact without burnout or overwhelm.

Fable is an experienced visionary and business development consultant with a passion for strategic innovation. She is a sought-after business coach, speaker, author, and thought leader.

Fable, recognized as the 2013 IDEA and 2006 ACE Instructor of the Year, has spent more than two decades in the health and wellness industry helping impressive brands such as the American Council on Exercise, Anytime Fitness, Schwinn®, Power Systems, Silver Sneakers, FIT4MOM, and BOSU®. She has educated on six continents regarding productivity, business development, management, and leadership.

Leaning on her experiences as a Book Yourself Solid® Licensed Professional, she is known for quickly assessing needs and developing strategies, programs, systems, and structures for businesses, big and small. She has also carved out time to write regularly for various publications, mentor, and star in over 25 fitness and management-related DVDs.

She recently served as the Chair of the ACE Board of Directors, is an advisor for respected organizations such as the Fitness Business Association and CoreFirst, and contributes to ACE, IDEA, and NASM as a subject matter expert. Fable is the Director of Partnerships for Stronger U Nutrition, part of the Self Esteem Brands portfolio.

Most notably, along with her developer husband, she co-created and founded GroupEx PRO®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs, which they successfully sold to Daxko in 2019.

Fable lives in Boulder with her super tall (and smart) hubby, John, their miracle baby (who’s not a baby anymore), Lily, two cats, six bikes, and lots of Florida Gator memorabilia.

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by Shannon Fable


Taking the fitness industry by storm ExPRO Fitness offers Singapore and Southeast Asia exposure to evolving education from world-renowned experts inside a vibrant and motivating fitness community. Our intent is to create the largest and most comprehensive co-collaboration platform in SEA promoting international education offering increased exposure and opportunities for Exercise Professionals and collectively work towards a more successful and cohesive exercise profession.