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A certified Strength & Conditioning Coach and Sports Massage Therapist, Shannon started his journey into exercise in the year 2000.

His immersion into the world of health and fitness soon made Shannon realise, however, that the industry was rife with misinformation. Determined to separate fact from fiction, he made it his lifelong mission to continually educate himself. This process has included travelling the world to learn from some of the best weightlifters, coaches, sports scientists, therapists, researchers and doctors, from Dr Layne Norton to the legendary late Charles Poliquin.

In his role as a strength & conditioning coach and massage therapist he has worked extensively in the area of back rehabilitation, and with athletes from a range of sporting disciplines, from MMA, Boxing and Judo, to Rugby Union, Track and Field, and Bodybuilding. In a personal capacity, he has trained with world renowned MMA fighters Robert Whittaker, Ian Schaffa and Manny Rodriguez.

Shannon has travelled the world to learn from some of the best weightlifters, coaches, sports scientists, therapists, researchers and doctors. Shannon regularly coaches people from all walks of life, as well as athletes from many sports including world record powerlifters, champion combat athletes, triathletes, swimmers and more. Shannon is also one of the creators of the ACE Technical Lifting System.