• SAT, 26TH JUN 2021
  • 10AM-1PM (GMT+8)
We all want to discover the secret of how to fill our fitness business with more of our ideal clients. But before you run out and start spending your money on ad campaigns and boosts, consider these five crucial elements in developing a marketing strategy that successfully connects your brand with your target customer and convinces them to buy your product.


  • Assess and develop a marketing strategy for your target customer's preferred marketing methods
  • Go deep with differentiating your product and services from your leading competitors
  • Use the power of your clients' opinions to boost new client confidence in your brand and immediately connect with potential customers
  • Systematize your referral program to take full advantage of your ideal clients' networks
  • Study what connects your clients to their favorite brands and then over deliver in every aspect of your customer experience
Billy Polson
Billy Polson, named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and boutique gym owners worldwide. In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 14 years. His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with developing the confidence and momentum for achieving their ultimate brands.